ElevAsian was founded by four Milwaukee area AAPI community leaders - Jessica Boling, Erik Kennedy, May yer Thao, and Shary Tran. They kept spotting each other, often the "only Asian people" at community events. This forged a strong friendship and common desire to increase the visibility and presence of other AAPI leaders in the community. "We needed a voice for the AAPI community and a seat at the table." It started with a hashtag. In 2016, #ElevAsian was born. The movement grew and continues to evolve into a community that is changing the narrative about AAPI in Milwaukee, in Wisconsin and in the US.